PROJECT 2, CREATIVE BRIEF

NATIONAL PARK:  
Redwood National Park

AUDIENCES:  
Kids, Family and Scientist

STYLES:

• Kids: The layout for the kids should be simple, not too much grid, but still can contain images and important information. Also, the website for the kids should not have a lot of texts, so the style needed image and photo to help kids understand. To keep the kids attention, the color should be bright and colorful, the font style should be playful and big enough to read. The most important information for the kids to promote this national park is activity, so the activity of this  Redwood national park will be emphasize.
• Family: The style for this type of audience going to be a bit more complex than kids website. The site should contain more information such as directions, operating hours, and fees & reservation. The color and font style should be appropriate not so much colorful. Also, the images needed to emphasize the beauty of Redwood forest.
• Scientist: The layout for this type of audience going to use a lot of grid which contain a lot of information. The composition should not confuse the audience. Each content going to has “title” to separate different information. Sub-navigation and search box required because the user can access the information faster. The site should have not more than three color and the image need only necessary.

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